Outdoor Advertising

To add extra depth to my campaign I have created a bus banner and visualsed it using the CBS Bus Supersides programme which allowed me to import the image and place it on the side of a double decker bus. By having outdoor advertising within the campaign a much large audience would be reached, especially if the banner was placed on buses that operated in cities such as London and Brighton as these areas are highly populated with members that come under the target market. Making sure that the largest possible audience is reached is vital in making the Icons of Film campaign a success. 

For the bus side banner I used the final frame from my web banner which was the icon Notebook kiss, which is known as a real iconic romance film. I incorporate the tagline and Icons of Film logo to create a simple but eye catching advertisement. I think it tells the audience enough about what the campaign is about, in that it is iconic films, but leaves enough mystery to make them want to look into it more, which is important because it means they will visit stores and HMV online. 

I chose to use the final frame from the web banner so continuity was kept throughout the campaign as I have done everything within my ability to make all of my design work fluent and instantly recognisable

 as a well rounded campaign. 


http://www.cbsoutdoor-ni.co.uk/Inspire-Me1/Visualiser/Bus-Supersides/Bus-Supersides/?AdvertId=en_GB_ni-01_451d5910f6121e22661a9897f1470907