The web banner was created using the animation tool in Photoshop by building up the layers based on a single page. By hiding certain elements at certain times and introducing new images and text throughout the running time of the banner I have created what I believe to be an engaging and visually appeal advertisement for the Icons of Film campaign. I have used minimal text within my web banner because as they are displayed on websites that people visit on a regular basis, very little time, if any is spent looking at the advertisement banners so a large amount of text would be unsuitable as the few seconds someone looks at a banner would not be enough time to convey a large message.
I have used retorical questions, as with the E-Flyer, to engage the audience and catch their attention. By asking viewers a question they are much more likely to pay attention to the banner than if it was simplt throwing information at the.
I have opted for the Comfortaa font and signiture HMV pink yet again with this media product so that the whole campaign is fluent and it is easy for consumers to see that all material is connected.
As I found in my research, HMV often choose not to advertise specific products or display pricing information in their marketing material as they are building on HMV as a brand. This is why I myself have not included specific prices and products within any of my designs.
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