Icons of Film Logo

I have created a logo to represent the Icons of Film campaign, I will use this logo in all promotional material that I create for the marketing campaign. 


Before selecting my final design I went through a development process starting with initial design ideas, during this section of the development process I created 4 initial logo designs. These designs were created using simple typography on Adobe Illustrator. I made the conscious choice to use use black, white and the signature HMV pink because I feel that they are the most effective colours that will stand out to the audience. I think this simple use of colour is important because overuse of colour can often distract the viewers eye and look unprofessional. I also chose to use bold fonts for the same reasons. By keeping the fonts simple I am also reflecting the fact that the HMV logo itself is a very simple font.


After the initial development I selected the two logo designs I felt worked best and further developed them through experimentation. With the first design I developed it by changing the colours of different elements and placing the HMV logo in different places. The font I used for this first design was Impact, regular at 32pt. I chose this font because I wanted something bold that would stand out and catch the audiences attention. The main reason I chose not to use this particular design was that I do not think it communicates to the audience that the campaign is being run by HMV, it just looks like some words with the HMV logo added in. 


I also experimented with the logo I finally chose by using different letter sizing, colours and placements. Through the experimentation I was able to keep the simplicity I was aiming for but  brought in elements to make the logo more interesting to look at. 


My final logo used Comfortaa font in both bold and thin with a combination of 42pt, 73pt and 126pt. I chose to use this wide variety of font sizes to create an interesting logo that did not look too stagnant and would appeal to the younger target audience that HMV appeal to.